Win with Complex Customers
The Two Azalea Group is your certified Service-Disabled Veteran Owned Small Business (SDVOSB) partner, turning the complexities of federal government contracting and selling through national distribution channels into your greatest advantage.
Two Paths to Revenue One Expert Partner
Win in Government Contracting
Leverage our SDVOSB status to access your share of the roughly $750 billion federal marketplace. We partner with you to win contracts and achieve repeatable success.
Win with Grainger and other National Distribution Partners
Win big with North America's largest MRO distributor. Expertise derived from decades of learning, listening and executing with excellence will help you navigate the $17 billion Grainger ecosystem and deliver breakthrough sales results.
Service-Disabled Veteran Owned Small Business
400+
Federal Government Agencies
1,000s
of state & local set-aside contracts
5% or $23B+
set-aside dollars
Countless
Various agencies often have even higher goals than the standard set-aside percentages.
opportunities
A Small Business Administration (SBA) certified Service-Disabled Veteran Owned Small Business (SDVOSB) laser focused on providing manufacturing partners with local sales and marketing expertise.
Why Partner With Us
The SDVOSB Opportunity
The federal government has a mandated goal to award at least 5% of all contracting dollars to Service-Disabled Veteran Owned Small Businesses (SDVOSBs)—a $22.8 billion opportunity.
Access Exclusive Contracts
Gain access to set-aside contracts like the $6.1B VETS-GWAC you couldn't win alone.
Total Value Bundling
We bundle your products into comprehensive packages that solve real customer problems.
Solve Business Issues
Move beyond low bids to become an irreplaceable strategic resource for end users.
Our Mission
To be your partner to federal government agencies: helping position your products, training end users, and building stickier customer relationships.
Our Vision
Providing hands-on, expert, local support to Federal end users, helping them solve important customer business issues and become an irreplaceable strategic resource.
Government Division Mission & Vision
Download the complete Government Division Mission and Vision document. Learn how we help manufacturers access the $22.8 billion SDVOSB opportunity, navigate federal contracts, and build strategic government partnerships.
Your Partner for Grainger Strategy
4 Million+
Customers
$17 Billion+
Annual Sales
30 Million
Products
26,000
Associates
Why Partner With Us
Many suppliers think Grainger is "Hard to work with." Even more believe their sales people are "just order takers." These beliefs couldn't be further from the truth! Simply getting in the system likely gets you average results. Effectively and efficiently working the system is how you achieve world-class results. We help align you with the 4 million customers through the 3,000+ account managers, national account managers, product specialists and their supporting teams.
Access the Sales Organization
We ensure strategic alignment with the massive Grainger sales organization and their customers by helping them identify and solve important customer business issues.
Gain "Mind Share"
We make you a "sticky," valued resource by marketing product bundles that increase your relevance to both sales and product management.
Overperform the Average
Our expertise allows us to deliver sales results that exceed Grainger's corporate trajectory, turning you into a top-tier supplier.
The Challenge
Many manufacturers find Grainger "difficult to work with" or believe their salespeople are "just order takers." They are wrong. We show you how to unlock the true potential of this $17B giant.
Our Vision
"Solving critical end user business issues with innovative product solutions to become an irreplaceable resource for Grainger sellers and, ultimately, their end users."
Grainger Division Mission & Vision
Download the complete Grainger Division Mission and Vision document. Discover how we help manufacturers unlock the $17B+ Grainger ecosystem, gain sales organization access, and achieve breakthrough sales results.
Expertise Forged by
Decades of Experience
Warren Daughtridge
Founder & President
A proud Navy veteran, Warren is a cleaning and safety industry executive with over three decades of experience helping to solve complex end user problems.
He joined the Navy at 17 and rose to MM2 while qualifying as the most junior MMOW on the storied aircraft carrier, USS Saratoga CV-60.
"My lifelong passion for solving customer problems led to founding The Two Azalea Group."
He then spent 23 years at GOJO Industries and 8 years at Misco Products, mastering national accounts and customer branding.
Today, he leads The Two Azalea Group with the same dedication to service and integrity he learned on the deck of the Saratoga.
Memories from Service
Why "The Two Azalea Group"
Our name is our promise, born from a story of loss, faith, and a miracle. In 1992, we were excitedly awaiting the birth of our twin sons, Robert Alexander ("Alex") and Charles Adam ("Adam"). They were delivered 25 weeks early and fought mightily, but both passed away.
At their funeral, a friend from our church gave us an azalea bush. We planted it at our parents' home. Weeks later, on the boys' original due date, a miracle happened: the bush bloomed. Two blooms.
That day, we promised we would never look the other way when someone needed help, especially involving the loss of a child. The Two Azalea Group is our opportunity to honor that promise —to serve our partners and customers while sharing the miracle of our two azaleas.
Start the Conversation
We welcome the opportunity to serve you. Whether you're looking to access the federal marketplace or grow your sales with a national distributor, our journey begins with a simple conversation.